By now you've heard about the value of video on your website. Videos on your website lead to more interested customers and higher car sales while lifting your brand ahead of your competition. That said, there are many types of videos you can post on your site—and on Facebook & your blog—that can boost your conversion ratios. Here are ten videos you can make today that will improve your marketing.

1. Make sure you have a video for every car in your inventory. Incorporate excellent pictures and views from every angle to that let the viewer see all the key elements of the vehicle. Allow your customer to fall in love with the vehicle before they head down for a test drive. These inventory videos will increase a customer's time spent on your website.

2. Create a video portfolio of satisfied sales and service customers and post them to your website, blog and your Facebook page. Let your other prospects understand that your dealership's focus is on customer service first and foremost.

3. Prepare a video of your service inspection process that will clearly demonstrate the care that goes into each vehicle you service, and reinforces that your service department is way better than the Jiffy Lubes.

4. Demonstrate your dealership's community involvement by shooting a video of a cookout, charity or sporting event.

5. Post a video of your employee of the month, car of the month or service deal of the month, and offer a special to those customers who mention the video when they come in for sales or service.

6. Shoot a video of your Dealer Principal or General Manager personally welcoming a prospect to your website and encourage them to stop in the dealership to pick up a special gift.

7. Demonstrate the buying or service process with a series of videos walking customers through it. Eliminate surprises and make your customers more at ease.

8. Invite and assist a happy customer to submit a video walk around of their great new or pre-owned purchase, and post them on your website and Facebook page.

9. Create a video of your staff that shows the lighter and warmer side of your organization with a little humor and a touch of class.

10. Use a video as an opportunity to explain any manufacturer's recalls, with specific instructions on how your customer can deal with the problem.