The Answer To The Google Slap – “Cool Pop Technology”

Change is assured when dealing with technology.  And when we are talking about improving website technology to promote a better online experience, you can bet the search engines will have something to say.

A while back, the online community was faced with a major challenge when Google changed the rules about pop up usage in AdWords landing pages.  The revised guidelines made current pop up technology largely impermissible. 

Because pop ups were often used as a device to elicit a call to action or request a viewer’s email address, this new restriction hurt website owners’ ability to monetize their web traffic.  The rule change came to be known as the “Google Slap”, and went into effect just as pop ups were becoming more prevalent. 

Fortunately, there is a solution for Google’s “no pop-ups” rule - cool pops.  A good example of a cool pop is the so-called pop under advertisement, which opens a new browser window hidden underneath the website you’re currently viewing.  Pop under advertisements do not interrupt the user immediately and are not seen until the covering window is closed.  This new technology is virtually undetectable and currently can’t be blocked by pop up blocker software.

This technological refinement also allows you to control important aspects of your viewer’s experience, like where the message is going to appear, and whether it appears immediately, or on a time-delay.

Utilizing cool pops on your website will allow you to enhance your visitor’s experience and more effectively communicate your call to action.  Plus, you’ll avoid the Google Slap, always a good thing.