Don't Leave Your Optimization to Amateurs

Your Success Online Hinges on that Coveted First Page

Website optimization is an extremely cost effective way to increase your presence online. Because of it’s complexity and variation, search engine optimization is best managed by vendor professionals who are constantly monitoring the latest strategies and trends in optimization.
At its core, search engine optimization is a method of making it easier for the search engines (Google, Bing, Yahoo, etc.), go bots, or web crawlers to analyze your website in order to determine your placement on the search results page. 

Keeping tabs on search engine methodology requires a vast knowledge of how they operate. The search engines do not publicize their play book, so it’s important for full optimization to rely on an SEO professional. The best website providers utilize years of research combined with industry best practices to stay ahead of the game.
 
How it all works
Search engines examine all websites on a periodic basis to update the results that appear when a search is performed. There are many factors that search engines use for evaluation of your site, and they may use different factors to distinguish themselves from one another. 

In addition, search engines are constantly changing their algorithms—or procedures—used to determine page rank, to offer searchers the best possible results. The most knowledgeable search engine professionals keep tabs on these complex formulas and adjust their strategies to enhance their customers placement in the search engine results page (SERPS).
 
Here are a few of the variables that SEO professionals consider when evaluating the SEO-readiness of your website—page titles, descriptions, content and linking.

Page Titles: Also called meta titles or title tags, some believe these are one of the most important factors from a search engine perspective. These tags are a string of keyword-rich words that best describe the contents of a page. The length may vary but it is recommended to be between 60 to 130 characters. These are the characters that appear in the top bar of your web browser and also sometimes appear as the description on the search engine results page (SERPS).

Descriptions: Also called meta descriptions, these are the phrases or words used to describe your business, product, service, or operation that are sometimes seen when your search results are posted. Most recommend 175 to 250 characters, but some search engines may not value your description when determining your position on the search results page. The description is important, as could be the first item viewers see when their search results appear?

Content: Quality content is what attracts your customer, calls them to action and retains their attention. It is one of the key ways to bring your prospective customer to your website and turn their leads into sales. You, your SEO professional or your website provider should work together to develop keyword-rich content that is clear, concise and compelling.

Linking: When writing content it is important to keep in mind link viability. Quality inbound links are what tells the search engines that your content is relevant. It’s another way for the search engines to find out what your page is about from other people, not just you. Just remember it is more about the quality of those links than the quantity. Having one link from a trusted and relevant site is far better than having 5 links from sites not related to your product or service.

It has been proven that a large majority of click-throughs from search engines start from the first page of search results. If your SEO strategy falls short, chances are your customers will never get to your website. Work with an experienced SEO or website provider to develop the best strategy for your dealership...
 
...and Good Luck!
Posted by Dr. eCommerce at 2/11/2010 9:48 AM
Categories: SEO, SEM, Optimization
Tags: SEO websites SEM VSEO Optimization
 

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