You know it always amazes me that you go to a conference, workshop or seminar and you walk away with more questions and very little answers. At DD7 social media or social networking was a big topic but no one focused on the issue of when to push and when to pull.  Simply put, when a lead comes into a dealership to tell them to go to your facebook or twitter accounts or do you listen to what they have posted and comments made by others to them. Or do you just hang out information about specials, events or something about your dealership. I think not, LISTEN, ask for feedback, LISTEN. If you build a relationship by listening your credibility grows quickly, so why not use social media and pull first, your reputation will grow faster. Just a thought. ray