Social Media is certainly the buzz word being passed on in the eCommerce arena. The real question that most fail to grasp is how to use it in their everyday marketing. The real answer seems to simple for most to put their arms around and most also fail when they try. Social Media is probably the seventh medium in advertising and a lot more. Important - it gives the marketeer the ability to listen to their prospects on a one to one basis and then apply the most effective and efficient method of communication. It also allows the marketeer a rare opportunity to outreach with what and/or how your product or service reaches and touches their lives.